Ken MacIntyre from Ayrshire and his partner Bill had been drinking in bars near Plaza de la Constitución in the old town on Friday night when the attack took place.
The couple left Eros bar in Calle Santa Faz around 04.00 and headed in the direction of Plaza de la Constitución near the popular tapas strip.
They walked through Calle San Miguel and were attacked near Domino bar.
A friend told Costa Blanca News that Ken and Bill were allegedly tapped on the shoulder by two men who snatched their jewellery and attacked them until they fell to the floor.
Sadly, Ken took a severe beating and died at the scene of the crime